Segment your anonymous visitors and contacts dynamically with minimal human intervention. Automatically segment your contacts based on their behvaior, leads scores, campaign engagements, lead source, lifecycle stage, sales conversation, and more. As and when your contacts moves ahead in the funnel, it is automatically updated within your segments. Create deep segments based on minute activity updates of each individual contact for relevant and personalized marketing and relationship building.
Automated lead routing system
Automatically distribute your incoming leads in your sales team for appropriate follow-ups. Evenly distribute leads from your CRM based on geographical features of the leads, activities, and lead acqusition channel. Lead routing in Aritic PinPoint lets you evenly disctibute leads in your sales team so that each member has equal number of leads to follow-up. Also, route your leads based on the expertise of your sales team members.